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Maextro: Master Data Governance & MDM for SAP

Driving business momentum with better master data

Still juggling spreadsheets, chasing approvals and fixing the same errors again and again? Maextro puts one governed process around your SAP master data. No-code workflows validate each record and route it for approval as it is created. Records are right the first time.

Got a process you want to bring over to Maextro? Have a quick chat with us.

Less manual work.

Fewer spreadsheets, less re-keying and approvals that move on their own.

Built for SAP.

On SAP BTP, listed on SAP Store and configured to your process.

Starts small.

Begin with one process and scale up as you add more.

Trusted by

Flora Logo
WaterWipes Logo
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Arla Logo - Standard
Babcock Logo - Standard
BAE Systems Logo - Standard
Brakes Logo - Standard
NATS Logo - Standard
Princes Logo - Standard
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RS Logo
Carlsberg Logo
BAJAJ Logo
British Council Logo

See Maextro in Action

Govern, automate, and streamline your master data processes with no-code flexibility and seamless SAP integration.

Unparalleled Design.

Effortless User Experience

Intuitive, role-based interfaces that simplify complex data tasks, accelerate adoption, and minimise training from day one.

Built for SAP. Trusted by SAP.

SAP-Certified, Clean Core & Built on SAP BTP

Aligned with SAP best practices to protect your clean core, ensure seamless integration, and support scalable, future-ready innovation.

All your data in one place.

Specialist Data Objects

Including BOM, Article, Material, Vendor, Asset, Finance, WBS and many more.

From zero to live, fast.

No-Code Configuration

Configure workflows, rules, and processes in weeks - not months, enabling rapid onboarding, faster deployment, and minimal disruption.

Work Where You Already Work.

MS Outlook and Teams Integration

Manage and approve master data directly within Outlook and Teams, reducing context switching and keeping productivity high.

Scale data changes instantly.

Mass Upload, creation and change

Upload, update, and validate large volumes of data in one go, with Excel-based processing that fits seamlessly into your workflow.

One Platform. No Chaos.

Seamless Integrations

Integrate effortlessly across your SAP landscape, ensuring data flows where it’s needed without friction, duplication, or delay.

MDM without limits.

Available on Desktop Tablet or Mobile

Access, manage, and approve master data from any device, giving you flexibility to work wherever your business operates.

Get it right first time.

Automated Data Entry

Eliminate manual input with intelligent defaults, validations, and automation that ensure data is right first time, every time.

More than just Master Data Management software.

Imagine...

Onboarding in weeks

Thanks to our rapid deployment process.

Up to 3 hours a day per employee / user saved

Thanks to automated data entry.

Minimal training

Thanks to the best user experience on the market.

No more costly mistakes

Thanks to clear rules, role assignment and process clarity.

Making immediate changes

Thanks to scalable and flexible set up.

Finally fully trusting your data

All thanks to Maextro.

The Benefits

Free-up resources and make better decisions, faster

Maextro goes beyond the usual remit of master data management software. It delivers transformative benefits that empower organisations to optimise their data management processes and drive business success via building trust in your data, your suppliers and your decisions.

  • 60%

    Reduction in business process bottlenecks

  • 70%

    Risk reduction and improved compliance

  • 75%

    Reduction in manual data entry

What our customers say

Don't just take it from us. Take it from the industry leading names already utilising Maextro to get ahead in data management.

Katarzyna Swieciak – Customer Data Steward, Flora Food Group

"Now the business users feel more responsibility for the data. It’s their data, and they ensure its accuracy before submission."

Lee Mcclafferty – New Product Manager, RS Group

"The Bluestonex team has been really good to work with—responsive and solution-focused. Their understanding of our data model and needs was very impressive."

Chris Winfrey- Network Delivery Director, Brakes UK

"We have now got Maextro live in all of our 20 depots. It is delivering everything we expected it to deliver and probably overdelivered in some...

David Maughan – SAP S/4 HANA Application Manager, XP Power

”The standout benefits of Maextro are its rich functionality and its simplicity / user experience. We ultimately chose Maextro because it was the most integrated data...

Richard Symes – Head of SAP, British Council

”Working with them on the implementation of Maextro has been good. The workflow and UI of their product is very good. Their rigour in process...

Jaroslaw Chrupek – Global Director Master Data, Upfield

“Bluestonex team has been incredibly supportive and agile in getting us over the line in around 6 months time for three major data objects – Product, Customer...

Monika Korzonkiewicz – Global Master Data Manager, Flora Food Group

"For audit purposes, it (Maextro) was a dream tool for us."

Jennifer Barker Hodges – Strategic Transformation Leader, RS Group

"Our end users have responded positively to Maextro, thanks to Bluestonex’s efficient integration and our strong change management support."

Liz Cotter – Global Data Manager, WaterWipes

"Maextro proved to be the perfect solution for our MDM and governance needs, setting the stage for significant advancements in our data landscape with BTP...

Hendrik Kok – Data Migration Manager, Babcock

”We evaluated six different tools for our MDM & governance requirements, including SAP's. We selected Maextro. Maextro is straight forward enough with its configuration and we...

Rochelle Norton – IT Manager, BAE Systems

"The implementation of Maextro has enabled us to: • Reduce re-keying of data in the process of creating and changing customer master data • Improve accuracy of...

Benjamin Evans – IT Manager, Crediton Dairy

”A perfect solution to manage master data processes and associated artwork documents. By adopting Maextro, we have been able to track master data requests more...

Monika Korzonkiewicz – Global Master Data Manager, Flora Food Group

"For audit purposes, it (Maextro) was a dream tool for us."

Katarzyna Swieciak – Customer Data Steward, Flora Food Group

"Now the business users feel more responsibility for the data. It’s their data, and they ensure its accuracy before submission."

Jennifer Barker Hodges – Strategic Transformation Leader, RS Group

"Our end users have responded positively to Maextro, thanks to Bluestonex’s efficient integration and our strong change management support."

Lee Mcclafferty – New Product Manager, RS Group

"The Bluestonex team has been really good to work with—responsive and solution-focused. Their understanding of our data model and needs was very impressive."

Liz Cotter – Global Data Manager, WaterWipes

"Maextro proved to be the perfect solution for our MDM and governance needs, setting the stage for significant advancements in our data landscape with BTP this year. Such an innovative tool and use of BTP!"

Chris Winfrey- Network Delivery Director, Brakes UK

"We have now got Maextro live in all of our 20 depots. It is delivering everything we expected it to deliver and probably overdelivered in some areas. Very, very happy and it's done exactly what it says on the tin."

Hendrik Kok – Data Migration Manager, Babcock

”We evaluated six different tools for our MDM & governance requirements, including SAP's. We selected Maextro. Maextro is straight forward enough with its configuration and we have since started configuring Maextro ourselves as our project evolves and requirements change".

David Maughan – SAP S/4 HANA Application Manager, XP Power

”The standout benefits of Maextro are its rich functionality and its simplicity / user experience. We ultimately chose Maextro because it was the most integrated data automation solution we could find in the marketplace as well as following the Fiori principles. Before Maextro, for finished goods alone, we would consume approx. 51 working days of non- valued-added processing across various departments for material master. With Maextro we improved this by 75%"

Rochelle Norton – IT Manager, BAE Systems

"The implementation of Maextro has enabled us to: • Reduce re-keying of data in the process of creating and changing customer master data • Improve accuracy of customer master data • Improve governance and ownership around customer master data • Eliminate unsupported spreadsheets throughout the creation and change process".

Richard Symes – Head of SAP, British Council

”Working with them on the implementation of Maextro has been good. The workflow and UI of their product is very good. Their rigour in process design before getting into the software configuration worked well for us. Bluestonex don't come with multiple layers of hierarchy in their implementation team, they just come as experts in their field."

Benjamin Evans – IT Manager, Crediton Dairy

”A perfect solution to manage master data processes and associated artwork documents. By adopting Maextro, we have been able to track master data requests more efficiently thereby reducing the risk of delays with product to market."

Jaroslaw Chrupek – Global Director Master Data, Upfield

“Bluestonex team has been incredibly supportive and agile in getting us over the line in around 6 months time for three major data objects – Product, Customer and Vendor. Their passion, knowledge and experience has been immensely appreciated by our Associates involved in the project, who have learnt a lot and gained new skills and capabilities. We are now building on this good foundation to deliver further process and UX improvements for our business.”

Case Studies

FAQ's

Frequently asked questions

  • It removes re-keying data between spreadsheets, emails and SAP, chasing approvals by email and checking records by hand. Requests, validation and approvals run in one workflow, and mass changes run from a validated Excel template.
  • Validation and business rules run at the point of entry, before data reaches SAP, and only approved data is pushed in. For data already in SAP, Maextro Align checks and corrects it against your rules.
  • Maextro runs on SAP BTP and updates SAP through native BAPIs, with updates controlled by configuration.
  • Yes. Maextro includes ready-made Create, Change and Extend templates for the standard SAP objects, and custom objects and fields can be added with no-code configuration.
  • Business analysts configure rules, validations and approval workflows in one rule engine, with no code, so they follow your own process.
  • A standard use case can go live in 2 to 5 weeks from pre-configured templates. Larger programmes are scoped by the number of objects and integrations, and you can add processes as you go. Timelines and cost vary by customer.
  • Maextro and Reltio do different jobs and work well together. Maextro governs how master data is created, validated, approved and changed inside SAP, using no-code workflows and rules at the point of entry. Reltio, now part of SAP, brings customer, supplier and product records from many systems, SAP and non-SAP, into one consistent view. Maextro suits the challenge of getting data into SAP correctly and efficiently, and Reltio suits the challenge of the same customer or product existing in many systems with duplicates and conflicting details.

Book a 10-minute intro call

Got a process you want to bring over to Maextro?

Have a quick chat with us, and we'll show you how it would work.