Bluestonex Customer Success Story Named Finalist in the SAP Innovation Awards 2025

Oswestry, UK – 25th April 2025 – Bluestonex is proud to share that one of our customers success stories has been named a finalist in the SAP Innovation Awards 2025. Our customer, WaterWipes, earned a spot among the finalists for their commitment to customer experience and safety via data governance which has been powered by Bluestonex’s Maextro solution.

Chosen from over 200 submissions globally, the recognition shines a light on the impact of data governance for WaterWipes’ digital transformation journey as an enabler for innovation, compliance, and operational agility.

“A huge thank you goes out to our valued partner, Bluestonex, for their exceptional support. Maextro from Bluestonex proved to be the perfect solution for our master data management and governance needs, setting the stage for significant advancements in our data landscape with BTP this year. Such an Innovative tool and use of BTP!” – Liz Cotter, Global Data Manager at WaterWipes.

The finalist entry captures how WaterWipes redefined its approach to enterprise data, building a robust foundation for growth using Maextro. From modernising their data strategy to preparing for the future of AI and automation, the results are a great example of transformation done right.

The timing couldn’t be more relevant. Every day, organisations struggle with inaccurate, duplicated, or poorly governed data that quietly undermines their biggest digital ambitions. Whether it’s slowing down product launches, introducing compliance risks, or creating friction in supply chains, poor data management continues to be one of the most overlooked blockers in enterprise transformation. This story serves as a powerful reminder: master data governance isn’t just an IT concern—it’s a business-critical capability that has a direct knock-on effect to customers and users. When done right, it becomes the launchpad for scalability, innovation, and resilience.

Bluestonex Commercial Director, Richard Henry said “I am super excited to be working with such a forward-thinking and innovative customer. It’s refreshing to hear from a business that recognises a need for continuous improvement in order to meet their growth ambitions but ultimately embraces technology as a tool to accelerate this. I am looking forward to supporting them on their journey as a valuable and informative partner on SAP innovation.”

The SAP Innovation Awards continue to celebrate the boldest use cases in the SAP ecosystem, and we’ll be watching with pride as the judging progresses. No matter the final result, this is already a big win for WaterWipes, for Bluestonex, and for what’s possible with SAP BTP and smart, scalable data governance.

Read the full case study about WaterWipes MDM revolution here.