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Maextro: Driving business momentum with better master data

Still juggling spreadsheets, chasing approvals, and fixing the same errors again and again?
Getting data to perform isn’t about working harder — it’s about everything working together.


With Maextro conducting your master data, every record is accurate, every process is connected & every team is aligned, so you can make good data your default.

Compare Your Current Data Management to Maextro Here
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Master Data Management Software That Transforms How You Work

If master data is the lifeblood of a modern business, Maextro is the pacemaker — master data management software giving the heart of your SAP environment a steady, dependable rhythm.

Govern, automate, and streamline your master data processes with no-code flexibility and seamless SAP integration.

Built on BTP, You can deploy fast, configure easily and scale to match your ambitions.

Watch the video to see what's possible with Maextro.

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MDM Tools

Mass Data Processing & Governance

Automate data processing with rule-based engines, enforce governance by design, and accelerate every step of your MDM and MDG journey.

MDM Tools

Robust Request Creation

Streamline data requests by managing creation, change, extension, and alignment through one workflow. Trigger approvals, gather information seamlessly, and empower both SAP and non-SAP users to submit requests with ease via UI5 or conversational bots.

MDM Tools

Effortless Approval Requests

Accelerate approvals by routing requests to configurable owner groups. Approve, reject, or return submissions, add comments or attachments to guide users, and verify information quickly to keep workflows moving.

MDM Tools

Responsive Request Log

Track and monitor every request with a complete, real-time history. Access detailed records on any device, stay in control of changes, and respond quickly with a mobile-ready, intuitive interface.

MDM Tools

Powerful Task List

Organise, prioritise, and tackle every task from one central hub. Filter approvals, reviews, and data-gathering activities, spot overdue or high-priority items instantly, and stay on top of every workflow with intuitive visuals and a streamlined UI.

MDM Tools

Advanced Request Tracking

Monitor every request with full transparency, see who’s responsible, and send reminders to keep progress moving. Identify bottlenecks instantly and stay in control with a mobile-ready, responsive interface.

MDM Tools

Intelligent Analytics

Visualise and analyse your data with powerful, interactive reports. Track requests, spot overdue tasks, monitor errors, and uncover rejection trends. Pinpoint bottlenecks, optimise processes, and boost efficiency with a mobile-ready, responsive interface.

MDM Tools

Maextro MS Teams integration- New for 2025

Get instant answers and streamline workflows with a Gen AI-powered assistant. Boost productivity, save time, and manage master data effortlessly—directly within MS Teams.

More than just Master Data Management software.

Imagine...

Onboarding in weeks

Thanks to our rapid deployment process.

Up to 3 hours a day per employee / user saved

Thanks to automated data entry.

Minimal training

Thanks to the best user experience on the market.

No more costly mistakes

Thanks to clear rules, role assignment and process clarity.

Making immediate changes

Thanks to scalable and flexible set up.

Finally fully trusting your data

All thanks to Maextro.

The Benefits

Free-up resources and make better decsions, faster

Maextro goes beyond the usual remit of master data management software. It delivers transformative benefits that empower organisations to optimise their data management processes and drive business success via building trust in your data, your suppliers and your decisions.

  • 60%

    Reduction in business process bottlenecks

  • 70%

    Risk reduction and improved compliance

  • 75%

    Reduction in manual data entry

What our customers say

Don't just take it from us. Take it from the industry leading names already utilising Maextro to get ahead in data management.

Customer Stories of Maextro

Katarzyna Swieciak – Customer Data Steward, Flora Food Group

"Now the business users feel more responsibility for the data. It’s their data, and they ensure its accuracy before submission."

Lee Mcclafferty – New Product Manager, RS Group

"The Bluestonex team has been really good to work with—responsive and solution-focused. Their understanding of our data model and needs was very impressive."

Chris Winfrey- Network Delivery Director, Brakes UK

"We have now got Maextro live in all of our 20 depos. It is delivering everything we expected it to deliver and probably overdelivered in some...

David Maughan – SAP S/4 HANA Application Manager, XP Power

”The standout benefits of Maextro are its rich functionality and its simplicity / user experience. We ultimately chose Maextro because it was the most integrated data...

Richard Symes – Head of SAP, British Council

”Working with them on the implementation of Maextro has been good. The workflow and UI of their product is very good. Their rigour in process...

Jaroslaw Chrupek – Global Director Master Data, Upfield

“Bluestonex team has been incredibly supportive and agile in getting us over the line in around 6 months time for three major data objects – Product, Customer...

Monika Korzonkiewicz – Global Master Data Manager, Flora Food Group

"For audit purposes, it (Maextro) was a dream tool for us."

Jennifer Barker Hodges – Strategic Transformation Leader, RS Group

"Our end users have responded positively to Maextro, thanks to Bluestonex’s efficient integration and our strong change management support."

Liz Cotter – Global Data Manager, WaterWipes

"Maextro proved to be the perfect solution for our MDM and governance needs, setting the stage for significant advancements in our data landscape with BTP...

Hendrik Kok – Data Migration Manager, Babcock

”We evaluated six different tools for our MDM & governance requirements, including SAP's. We selected Maextro. Maextro is straight forward enough with its configuration and we...

Rochelle Norton – IT Manager, BAE Systems

"The implementation of Maextro has enabled us to: • Reduce re-keying of data in the process of creating and changing customer master data • Improve accuracy of...

Benjamin Evans – IT Manager, Crediton Dairy

”A perfect solution to manage master data processes and associated artwork documents. By adopting Maextro, we have been able to track master data requests more...

Monika Korzonkiewicz – Global Master Data Manager, Flora Food Group

"For audit purposes, it (Maextro) was a dream tool for us."

Katarzyna Swieciak – Customer Data Steward, Flora Food Group

"Now the business users feel more responsibility for the data. It’s their data, and they ensure its accuracy before submission."

Jennifer Barker Hodges – Strategic Transformation Leader, RS Group

"Our end users have responded positively to Maextro, thanks to Bluestonex’s efficient integration and our strong change management support."

Lee Mcclafferty – New Product Manager, RS Group

"The Bluestonex team has been really good to work with—responsive and solution-focused. Their understanding of our data model and needs was very impressive."

Liz Cotter – Global Data Manager, WaterWipes

"Maextro proved to be the perfect solution for our MDM and governance needs, setting the stage for significant advancements in our data landscape with BTP this year. Such an Innovative tool and use of BTP!"

Chris Winfrey- Network Delivery Director, Brakes UK

"We have now got Maextro live in all of our 20 depos. It is delivering everything we expected it to deliver and probably overdelivered in some areas. Very, very happy and it's done exactly what it says on the tin."

Hendrik Kok – Data Migration Manager, Babcock

”We evaluated six different tools for our MDM & governance requirements, including SAP's. We selected Maextro. Maextro is straight forward enough with its configuration and we have since started configuring Maextro ourselves as our project evolves and requirements change".

David Maughan – SAP S/4 HANA Application Manager, XP Power

”The standout benefits of Maextro are its rich functionality and its simplicity / user experience. We ultimately chose Maextro because it was the most integrated data automation solution we could find in the marketplace as well as following the Fiori principles. Before Maextro, for finished goods alone, we would consume approx. 51 working days of non- valued-added processing across various departments for material master. With Maextro we improved this by 75%"

Rochelle Norton – IT Manager, BAE Systems

"The implementation of Maextro has enabled us to: • Reduce re-keying of data in the process of creating and changing customer master data • Improve accuracy of customer master data • Improve governance and ownership around customer master data • Eliminate unsupported spreadsheets throughout the creation and change process".

Richard Symes – Head of SAP, British Council

”Working with them on the implementation of Maextro has been good. The workflow and UI of their product is very good. Their rigour in process design before getting into the software configuration worked well for us. Bluestonex don't come with multiple layers of hierarchy in their implementation team, they just come as experts in their field."

Benjamin Evans – IT Manager, Crediton Dairy

”A perfect solution to manage master data processes and associated artwork documents. By adopting Maextro, we have been able to track master data requests more efficiently thereby reducing the risk of delays with product to market."

Jaroslaw Chrupek – Global Director Master Data, Upfield

“Bluestonex team has been incredibly supportive and agile in getting us over the line in around 6 months time for three major data objects – Product, Customer and Vendor. Their passion, knowledge and experience has been immensely appreciated by our Associates involved in the project, who have learnt a lot and gained new skills and capabilities. We are now building on this good foundation to deliver further process and UX improvements for our business.”

FAQ's

Frequently asked questions

  • Solution Type: Extensions and Add-ons

    Works With:
    -SAP ERP, private edition
    -SAP Cloud Portal service and SAP Fiori
    -SAP S/4HANA Enterprise Management
    -SAP BTP, Cloud Foundry runtime and environment

  • 1) Software-as-a-Service solution:
    This product is delivered online as a subscription service.

    2) subscription service:
    Integrates with SAP Cloud solutions This product integrates with SAP cloud solutions using standard SAP-approved interfaces and APIs.

    3) Deployed at scale on device:
    This product is designed to be downloaded and deployed at scale on devices (e.g. mobile applications, intelligent agents, etc.)

    4) User Assistance provided:
    Assistance is provided to enable all target users to install configure, and use the solution.

    5) Deployed on server:
    Maextro is an on-premise/hosted solution designed to be downloaded and deployed on a server.

  • 1) Service Levels >99.5%:
    Maextro achieves operational performance levels of 99.5% or greater.

    2) Meets SAP Store recommended Service Levels:
    Maextro meets SAP recommended service levels.

    3) Auditable logging and tracing:
    Maextro offers auditable logging and tracing capabilities to aid in debugging and troubleshooting.

    4) Meets recommended support levels:
    Maextro meets SAP recommended standards for support levels and turnarounds.

    5) Meets recommended data lifecycle management standards:
    Maextro meets SAP recommended standards for data lifecycle management and data destruction

  • 1) EU data privacy:
    Maextro complies with European Union requirements for data privacy.

    2) Functional correctness:
    Maextro has been tested for functional correctness using real-life business scenarios of customers.

    3) SAP Standards
    Maextro is an SAP endorsed app that is part of the SAP industry Cloud.

  • Yes, Maextro has been localised to incorporate local business best practices (e.g. support for local currencies).

  • Maextro is designed to be industry-agnostic, meaning it can support organisations across virtually any sector that relies on accurate, well-governed data.

    That said, Maextro has proven particularly popular in the following industries:

    1) Manufacturing – streamlining complex supply chains and product data management

    2) Food & Beverage – ensuring regulatory compliance and consistency across global markets

    3) Logistics – improving efficiency and accuracy in transport and distribution networks

    4) Retail – managing high volumes of product, supplier, and customer data

    5) Pharmaceuticals – supporting strict compliance, research, and regulatory requirements

Next Steps of your Data journey

Ready to take control of your data and unlock new possibilities for your business? Complete your data transformation journey with Maextro and discover the difference a robust data management solution can make. The future of your business starts with data excellence—let’s take the next step together. Here’s how to get started:

Get Started Now

Step One

Book a Demo

Experience Maextro in action! Schedule a personalised demo to see how our platform can meet your unique business needs.

Step Two

Define Your Needs with our MDM Experts

Our team of data specialists is here to provide insights and support tailored to your goals.

Step Three

Customise & Deploy

Easily integrate Maextro into your existing systems and begin restoring trust in your data.

Contact Us

Get In Touch Now

Simply fill in the the contact form and we will get the ball rolling. Whether you have a question, or would like to experience a demo, it all starts by completing the contact form now.

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The Maextro Family

Check out other tools in the Maextro Suite

Click on the following tiles to discover other apps within the Maextro family.

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Duplicate Data checker

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