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Maextro

Delivering Faster, More Accurate Quote Generation with a Clean Core Maextro Quotes App on SAPS/4HANA

Before its SAP S/4HANA transformation began, McBride was operating in a fast‑moving, highly competitive private‑label market where speed, accuracy, and cost discipline directly influenced commercial success. At the heart of this environment sat the Quotes process – a critical enabler for customer tenders, new product introductions, and complex supply‑chain scenarios – supported by a complex bespoke tool.​

Preparations to migrate to SAP S/4HANA created strategic complexity. The legacy solution was no longer aligned with the future S/4HANA architecture, which required careful planning to ensure continuity to business‑critical quoting activities at a time when continuity and confidence were essential.​

What made this challenge unexpected was not just the need to replace a tool, but the opportunity it created: to re‑imagine quoting as a governed, scalable process fully integrated into the product lifecycle, rather than a standalone workaround.​ 

The result would quietly transform how teams collaborate, govern data, and move from commercial intent to executable products – without compromising the integrity of McBride’s S/4HANA core.​

About the Client

Client: McBride

Industry: Consumer Products/Chemicals​

Headquarters: UK

Founded: 1927

Employees: 3400

McBride is a leading European manufacturer of private label household and personal care products. Headquartered in the United Kingdom, the company partners with major retailers across Europe to develop, manufacture, and supply high-quality own-brand solutions across categories such as household cleaning, laundry care, personal hygiene, and beauty products. ​

Business Challenges

As McBride prepared to migrate from SAP ECC to SAP S/4HANA, a key dependency was identified in its commercial and supply‑chain operations. A bespoke quoting

tool underpinned customer tenders, new product introductions, and complex pricing scenarios – yet it was no longer compatible with the target S/4HANA clean‑core architecture.​

The transformation required careful management to protect continuity of a major transformation programme, increasing operational risk at a time when speed, accuracy, and governance were essential to remain competitive in the European private‑label market.

Project objectives

1) Ensure business continuity during the SAP ECC to SAP S/4HANA migration by replacing a tool which was not aligned with the target S/4HANA clean-core architecture, without disrupting critical tendering and new product introduction activities.​

2) Re‑engineer the Quotes process to align with clean‑core principles, avoiding the technical debt and rigidity of like‑for‑like custom migrations while supporting McBride’s long‑term S/4HANA roadmap.​

3) Embed quoting into governed master data workflows, ensuring consistency, traceability, and controlled ownership across materials, BOMs, and Finished Goods throughout the product lifecycle.​

4) Deliver a modern, intuitive user experience using SAP UI5, improving usability, adoption, and cross‑functional collaboration across commercial, supply chain, R&D, and finance teams.​

5) Create a scalable foundation for future growth, enabling McBride to extend and evolve quoting and downstream processes as business, customer, and regulatory

Engagement and Solution

McBride implemented a custom Quotes object within the Maextro platform, purpose‑built for its SAP S/4HANA landscape and delivered using SAP UI5 in line with Fiori design principles. Rather than technically migrating the legacy ECC solution, the

The quotes process was functionally re‑engineered to align with clean‑core principles and modern extensibility. The new solution integrates seamlessly with governed master data objects, orchestrating workflows from quote initiation through Finished Goods creation. This innovative, workflow‑driven approach transformed quoting from a standalone tool into a scalable, governed process embedded across McBride’s product lifecycle – while preserving S/4HANA core integrity.

Real Impact across the business

The solution was delivered successfully and went live with minimal disruption, ensuring continuity of McBride’s business‑critical quoting activities during its transition to SAP

S/4HANA. Quoting is now embedded within a governed, end‑to‑end process, improving collaboration across commercial, supply chain, R&D, and finance teams while strengthening data consistency and traceability. Users benefit from a modern, intuitive interface aligned with McBride’s digital standards, supporting faster adoption and reduced reliance on manual workarounds. The scalable design provides a foundation for future extensions, enabling McBride to evolve quoting and downstream product lifecycle processes in line with its long‑term S/4HANA and data governance roadmap.

June Mcbride quote

The business outcomes include:

Do more with less and empower employees

  • Benefit: Quoting was transformed into a governed, workflow‑driven process embedded across the product lifecycle.​
  • Impact: Improved process consistency, clearer ownership across functions, and improved productivity during and after the S/4HANA transition.​

Improved customer and commercial experience​

  • Benefit: Commercial teams can now manage tenders and new product quotes through a modern, intuitive SAP UI5 interface aligned with Fiori standards.​
  • Impact: Faster, more confident responses to customer tenders and improved consistency in pricing and product feasibility decisions.​

Risk reduction and future‑ready operations​

  • Benefit: The solution addressed an important migration consideration while preserving SAP clean‑core principles.​
  • Impact: Lower technical debt, improved upgradeability, and a strong foundation for future process innovation supporting McBride’s long‑term digital roadmap.

Further IT benefits include:

Reduced technical debt and long‑term IT cost risk​

  • Retired a complex bespoke quoting tool and replaced it with a clean‑core,S/4HANA‑compatible solution, reducing future upgrade complexity and ongoing maintenance effort.​

Improved IT efficiency through clean‑core extensibility​

  • Innovation was delivered outside the SAP digital core using governed workflows and extensibility, allowing IT teams to enhance functionality without modifying SAP standard objects.​

Greater system resilience and upgrade readiness​

  • By aligning the solution with SAP S/4HANA architecture principles, McBride improved system stability and reduced risk associated with future SAP upgrades and enhancements.​

Enhanced visibility and control across integrated processes​

  • Centralised, governed workflows improved transparency across quoting, master data, and Finished Goods creation, giving IT and business teams clearer oversight of process execution.​

Modernised application landscape and user interface​

  • Adoption of SAP UI5 and Fiori design principles replaced legacy SAP GUI‑based interactions, improving usability while aligning IT delivery with McBride’s broader UX and digital standards.

Quick stats:

  • 100% S/4HANA compatible replacement of a business‑critical ECC quoting tool​. This removed a key migration dependency and ensured uninterrupted support for customer tenders and new product introductions during transformation.​
  • 6 months on-time delivery. Designed, built, tested, and deployed, going live smoothly with minimal post‑go‑live issues​. Established a foundation for future process extensions aligned to McBride’s S/4HANAroadmap.​
  • End-to-End​ governed quoting embedded into the product lifecycle. Fully integrated quoting with governed master data objects, enabling controlled workflows from commercial intent through Finished Goods creation.​ This reduced process fragmentation, strengthened data traceability, and improved cross‑functional collaboration across commercial, supply chain, R&D, and finance teams.​
  • Deployed November 2025
  • 28 end users
  • Since going live 9 quotes have been created and are in different stages of completion.

Paul Mcbride quote

Looking ahead

With a clean-core, S/4HANA-compatible quoting process now live, McBride is in a stronger position to evolve its digital capabilities without the constraints of legacy technical debt.

The architecture established through this initiative provides a reusable pattern for broader process innovation across McBride’s S/4HANA and SAP BTP roadmap. Quoting, once a regional workaround, is now a structured, integrated object that can be extended and replicated.

Critically, what has been delivered for UK users establishes a global template. Other regions of the business, where automated, integrated quoting does not yet exist, are now in scope for rollout, bringing the same consistency, traceability, and commercial speed to teams that currently rely on manual processes.

The foundation is in place. The next stage of McBride’s journey is about scale.

MAEXTRO UX

To learn more about how Maextro supports governed, scalable processes across the product lifecycle, visit our retail master data management page.