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Retail Master Data Management

Conducting data to flow with retail

Customers don’t see your data, but they feel the impact of it every time they browse, buy, return, or reorder.

Maextro is designed to help your master data flow to fuel smarter and smoother retail processes. No more errors, security risks and delays, only seamless experience for you and your customers.

6X

Faster Product Launches

16+

Specialist Master Data Objects Available, Inc. Product, Customer & Vendor

2-5

Weeks Rapid Deployment via SAP BTP Cloud

Trusted by Leading Retailers

WaterWipes Logo
Princes Logo - Standard
RS Logo
Brakes Logo - Standard
Sysco Logo - Standard
SHS Group
Harrods Logo
WoS Logo
Flora Food Group
XP Power Logo - White
habasit logo

Why MDM for Retail?

Don't let your data negatively impact your customers' experience

When product information is inconsistent, supplier data is incomplete, or customer records don’t align across channels, your customers are directly affected. Why risking poor customer experience and retention due to miss-managed data?

Governed, trusted master data creates the stability retail organisations rely on. The strong data foundations underpin right across the day-to-day reality of running a modern retail business. And result in experience your customers want to return for.

Conducting frictionless retail

Complexity isn’t optional. But friction is.

Maextro is designed specifically for retail realities. It supports the most complex data models without overwhelming your teams, combining superb capabilities with unmatched user experience.
Powerful where it needs to be. Effortless where it counts.

Introduce new products with confidence

Keep product data accurate and complete, so assortments efficiently reach shelves and online channels.

Synchronise All Channels

Create seamless and consistent omnichannel experience, making your customer journey exceptional.

Delight Customers Every Time

Unify customer data for personalised targeted experiences every time.

Strengthen Your Supply Chain

Create a complete view of vendors to streamline collaboration and supply chain reliability.

Govern with Confidence

Embed governance into workflows and processes so every forecast, report, and strategy is backed by trusted data.

Unlock AI-Powered Retail

Create a reliable foundation for AI-driven recommendations, forecasting, and personalised experiences.

MAEXTRO: THE ONE-STOP TOOL FOR YOUR MASTER DATA

Unparalleled Design.

Effortless User Experience

Intuitive, role-based interfaces that simplify complex data tasks, accelerate adoption, and minimise training from day one.

Built for SAP. Trusted by SAP.

SAP-Certified, Clean Core & Built on SAP BTP

Aligned with SAP best practices to protect your clean core, ensure seamless integration, and support scalable, future-ready innovation.

All your data in one place.

Specialist Data Objects

Including BOM, Article, Material, Vendor, Asset, Finance, WBS and many more.

From zero to live, fast.

No-Code Configuration

Configure workflows, rules, and processes in weeks - not months, enabling rapid onboarding, faster deployment, and minimal disruption.

Work Where You Already Work.

MS Outlook and Teams Integration

Manage and approve master data directly within Outlook and Teams, reducing context switching and keeping productivity high.

Scale data changes instantly.

Mass Upload, creation and change

Upload, update, and validate large volumes of data in one go, with Excel-based processing that fits seamlessly into your workflow.

One Platform. No Chaos.

Seamless Integrations

Integrate effortlessly across your SAP landscape, ensuring data flows where it’s needed without friction, duplication, or delay.

MDM without limits.

Available on Desktop Tablet or Mobile

Access, manage, and approve master data from any device, giving you flexibility to work wherever your business operates.

Get it right first time.

Automated Data Entry

Eliminate manual input with intelligent defaults, validations, and automation that ensure data is right first time, every time.

Promises? Just proven measurable results.

Measure the impact. Feel the difference.

Across real-world retail deployments, Maextro has slashed complexity, eliminated errors, increased productivity and accelerated product launches.

It's time to let your data do the work, transform your business operations and give your teams the confidence to move faster and smarter.
It's time to feel the difference.

  • 50%

    Faster Data Processing

  • 70%

    Reduction in Manual Data Entry

  • 100%

    Elimination of Data Error Inputs

Voices of Maextro Users

Don't just take it from us. Take it from the industry leading names already utilising Maextro to get ahead in retail.

Liz Cotter – Global Data Manager, WaterWipes

"Maextro proved to be the perfect solution for our MDM and governance needs, setting the stage for significant advancements in our data landscape with BTP...

David Maughan – SAP S/4 HANA Application Manager, XP Power

”The standout benefits of Maextro are its rich functionality and its simplicity / user experience. We ultimately chose Maextro because it was the most integrated data...

Jason Lecky – Applications Manager, SHS Group

"Maextro has streamlined our material master data management process, reducing complexity and improving data quality. It allows us to focus on value-added activities, rather than...

Chris Winfrey- Network Delivery Director, Brakes UK

"We have now got Maextro live in all of our 20 depos. It is delivering everything we expected it to deliver and probably overdelivered in some...

Jason Lecky – Applications Manager, SHS Group

"Maextro has streamlined our material master data management process, reducing complexity and improving data quality. It allows us to focus on value-added activities, rather than repetitive data entry."

Liz Cotter – Global Data Manager, WaterWipes

"Maextro proved to be the perfect solution for our MDM and governance needs, setting the stage for significant advancements in our data landscape with BTP this year. Such an Innovative tool and use of BTP!"

Chris Winfrey- Network Delivery Director, Brakes UK

"We have now got Maextro live in all of our 20 depos. It is delivering everything we expected it to deliver and probably overdelivered in some areas. Very, very happy and it's done exactly what it says on the tin."

David Maughan – SAP S/4 HANA Application Manager, XP Power

”The standout benefits of Maextro are its rich functionality and its simplicity / user experience. We ultimately chose Maextro because it was the most integrated data automation solution we could find in the marketplace as well as following the Fiori principles. Before Maextro, for finished goods alone, we would consume approx. 51 working days of non- valued-added processing across various departments for material master. With Maextro we improved this by 75%"

Case Studies

FAQ's

Frequently Asked Questions

  • Retail MDM centralises the critical data that drives a retail business, like products, customers, suppliers, pricing and inventory, from systems like ERP, POS, ecommerce, and CRM. It cleans, standardises, and links this data so teams can rely on a single source of truth, reducing errors and making data actionable across all channels.
  • Retailers are prone to struggle with fragmented systems, duplicate or incomplete records, and inconsistent product or customer data across channels. These issues can delay launches, misalign inventory, create compliance risks, and impact the customer experience.
  • With MDM, retailers can streamline operations, maintain accurate data, and make faster, confident decisions. It enables consistent omnichannel experiences, reduces manual effort, improves forecasting, and ensures teams work from trusted information.
  • Focus on centralising product, customer, and supplier data in one platform, enforce governance and data quality standards, and integrate with ERP, POS, and ecommerce systems. Regularly cleanse, enrich, and monitor data to keep it accurate, consistent, and ready for business use. Maextro takes all of these best practices and automates them.
  • Yes. Maextro is well suited to omnichannel retail. It governs product, customer and supplier data so information remains consistent across ecommerce, stores and partner channels. The result is aligned pricing, accurate content and a seamless customer experience wherever your brand appears.
  • Yes. Maextro integrates with existing ERP systems, including SAP landscapes, allowing master data to flow reliably between core business systems and retail channels. It works alongside your current environment, strengthening governance and data consistency without disrupting established processes.
  • Maextro embeds governance rules and audit trails into everyday workflows, making compliance straightforward. Teams can track and enforce regulatory requirements without slowing operations.

    Futher details:

    1) EU data privacy:
    Maextro complies with European Union requirements for data privacy.

    2) Functional correctness:
    Maextro has been tested for functional correctness using real-life business scenarios of customers.

    3) SAP Standards
    Maextro is an SAP endorsed app that is part of the SAP industry Cloud.
  • Maextro is designed for fast deployment. Retailers typically go live within weeks to a few months, depending on scale, delivering measurable value quickly.

Next Steps of your Data journey

Ready to take control of your data and unlock new possibilities for your business? Here’s what to do now:

Step One

Book a Demo

Experience Maextro in action! Schedule a personalised demo to see how the platform can meet your unique business needs.

Step Two

Define Your Needs with our MDM Experts

Our team of data specialists and architects is here to provide insights and support tailored to your goals.

Step Three

Customise & Deploy

Easily integrate Maextro into your existing systems and start leveraging frictionless retail.

Contact Us

Get In Touch Now

Simply fill in the the contact form and we will get the ball rolling. Whether you have a question, or would like to experience a demo, it all starts by completing the contact form now.

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